Healthcare / Addiction Treatment
Rebuilding Trust and Rankings: Cherry Hill Recovery Center's Full Digital Transformation
A complete migration from an underperforming WordPress site to a fully optimized modern platform — built to compete in one of the most regulated and competitive verticals in digital marketing.
41+
Pages Launched
80+
301 Redirects Protecting Legacy SEO
10
South Jersey Local Pages Built
0.425s
TTFB (down from 1.05s)
The Challenge
Cherry Hill Recovery Center came to Miko Growth Lab with a WordPress site that was not competitive in organic search. Core commercial keywords like "PHP Cherry Hill NJ" and "IOP Cherry Hill NJ" were ranking outside the top 70 results — effectively invisible to the patients and families actively searching for help.
The addiction treatment vertical is one of the most competitive and tightly regulated spaces in digital marketing. Strict clinical language requirements, HIPAA compliance, and a backlink profile heavily concentrated in sister-site links added complexity beyond a typical SEO rebuild.
The site also had zero local SEO presence across South Jersey — missing an entire layer of geographic search visibility in Camden, Burlington, and Gloucester counties.
The Strategy
Complete Technical Rebuild
Migrated the entire site from WordPress to a modern React stack with server-side prerendering — ensuring every page delivers fully indexable HTML to search engines. Implemented a centralized SEO metadata system, structured data, and a complete 301 redirect map to preserve years of accumulated link equity through the migration.
Hyperlocal SEO Architecture
Built a network of location-specific landing pages across Camden, Burlington, and Gloucester counties — each optimized for town-specific search intent, internally linked, and supported by a centralized service area hub.
Conversion Infrastructure
Designed and built an instant insurance verification tool — allowing prospective patients to check their HMO, PPO, or EPO coverage in under 60 seconds without a phone call. Paired with a consistent monthly content strategy targeting high-intent clinical and geographic search queries.
The Results
Within the first month of launch, Cherry Hill Recovery Center's new site was being actively crawled by Google, Bing, and major AI platforms including ChatGPT and Claude — with zero technical SEO issues found in independent audits.
100%
Technical SEO Health Score
415
Bot Visits in First Reporting Period
44
Toxic Backlinks Removed via Disavow
41+
Indexable Pages Live at Launch
"The technical foundation is built and clean. Addiction treatment SEO is competitive and time-dependent — but the infrastructure is now in place to compete for the long term."
What We Built
- Full website migration to a modern React platform
- 41+ indexable pages including treatment programs, condition pages, and local SEO pages
- 10 hyperlocal South Jersey landing pages
- Instant online insurance verification tool (HMO, PPO, EPO)
- Centralized SEO metadata system across every page
- 80+ server-level 301 redirects protecting legacy search authority
- GA4 analytics and conversion tracking implementation
- Backlink audit and disavow file submission
- Ongoing content strategy and monthly blog publishing
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